Hi, I’m Noy Ben Joya Mintzberg – a copywriter and creative lead with over a decade of experience in the Israeli advertising world. I specialize in building sharp brand strategies and turning them into powerful campaigns across TV, billboards, digital, and social media.

From big ideas to final execution, I manage the full creative process – including working with top influencers and content creators to bring concepts to life in both static and video formats. I'm hands-on from strategy to production, media, and remarketing.
If it's about storytelling, messaging, or making brands unforgettable – I'm all in.

In my portfolio, you’ll find:
– Campaigns I’ve written for TV, digital, social media, and outdoor advertising
– Creative strategy work — from brief to execution
– Full creative processes I’ve led, including scripts, concepts, and messaging
– Collaborations with content creators and influencers from across the country
– Impactful campaigns — commercially, emotionally, and in terms of brand image
– A sharp blend of strategy

This project was created as part of my role at GO Digital Agency, where I led the creative and production.